Committed to its vision of enabling health care access for all, Sehat Kahani, a leading digital healthcare platform in Pakistan has partnered with Lifebuoy, Unilever’s best-selling germ-protection soap, to launch a nationwide helpline that will enable 24/7 doctor consultations. These health care services will be free of charge for the customer, sponsored by Lifebuoy, Pakistan.

 

This initiative comes from Lifebuoy’s 60+ years market standing as the leading hygienic soap in Pakistan and remains aligned with its lifelong purpose of saving lives by enabling and educating people on the importance of hygiene. This service will also promote and facilitate healthcare and hygienic practices in the daily lives of lifebuoy consumers, in rural and urban settings.

 

Dr Sara Saeed, CEO of Sehat Kahani, expressed her views on the collaboration, “Lifebuoy is a household and trusted name in Pakistan with a mission of improving the healthcare ecosystem by improving hand hygiene. Having ourselves associated with them is an honor for us, and we look forward to providing free doctor access across Pakistan through this partnership.”

 

The director of Beauty & Personal Care of Unilever Pakistan, Ms. Asima Haq, stated on the occasion, “For years, Lifebuoy has been more than just a bar of soap- It is a lifesaving product, offering superior germ protection and spreading awareness on the importance of hand hygiene. During the pandemic, Lifebuoy was the first brand to lead the message of regularly washing hands with soap. The brand also partnered with numerous organizations to spread its message to consumers. As the next step in this journey, Lifebuoy wants to enable access to good quality and affordable medical advice to millions across Pakistan. Currently, 50% of the population does not have access to doctors. With this partnership, Lifebuoy is fulfilling its promise and purpose of saving lives via providing free, 24/7 consultation with qualified doctors across Pakistan. This collaboration also enables female doctors who presently face limited career opportunities through flexible working models.”

 

About Sehat Kahani:

Sehat Kahani is a widely used Digital HealthCare platform in Pakistan with the vision to democratize health care access for all using technology and a committed network of doctors. Sehat  Kahani’s  platform  as  available  as  an Mobile Application and a helpline  for   the  mass   consumers   and  corporations   and  as   e-clinics   in   low    income communities. Sehat Kahani’s mobile application is used by 1M+ consumers, and 430+  corporations today. Sehat Kahani also has the largest network of 39 E-clinics nationwide. Over 1.1 M consultations have been conducted on the platform overall impacting 7.2 million people till date via consultations, counseling, and health education.

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